Build your understanding.
Put it to work.
Clear explanations, worked examples, and useful checklists for business owners. Build your skills in cash flow, pricing, hiring, and systems, then put what you learn into practice.
Know your numbers. Choose your next move.
Start with two practical guides, then put your own figures into the matching tool.
ORDER PROFITABILITY
What can you afford to spend on a sale?
Work out your break-even ROAS using the costs behind each order, so you can assess advertising with clearer numbers.
Read the break-even ROAS guide →Then try your figures in the free Ad Profit Calculator.
WEEKLY CASH PLANNING
See a low-cash week before it arrives.
Build a 13-week forecast of receipts, payments, and closing cash to give yourself more time to make a decision.
Read the 13-week cash flow guide →Then compare scenarios, track actuals, and save forecasts in the Cash Flow Planner, a paid monthly subscription.
Start with the question in front of you
Work through a short series, then apply what you learn in the matching course or tool.
Start your store
Validate an offer and test the buying journey.
Know your numbers
Understand order contribution and plan cash timing.
Reach the right customers
Connect useful marketing, checkout and search.
Run A More Reliable Store
For online stores: document order handling and prepare for customer disputes.
Price And Fund Your Business
Understand what your work needs to earn and when cash is available.
Build Beyond Yourself
For any small business: prepare your first hire and delegate repeatable work.
Get Your Free Cash Flow Review Checklist
Get a five-question checklist for your weekly cash flow review, plus one email a month with cash flow tips, ad profitability guidance, and course and tool updates. Unsubscribe anytime.
Prefer to start learning now? Explore the free Cash Flow course.
Newest
The three most recent additions. For every guide by topic, use the learning paths above.
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Why Profitable Businesses Can Run Out Of Cash
A profitable month can still contain a week when there is not enough cash to pay a bill. Profit measures…
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Write Down One Process So Your Business Needs You Less
If every repeat task begins with “How do you want me to do this?”, the business is borrowing your attention…
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Before Your First Hire, Define The Work
Feeling busy is a signal to investigate, not a complete hiring plan. Before adding a person, identify the recurring work…
FROM READING TO DOING
Try one useful next step.
Check your order economics with the free Ad Profit Calculator, learn the forecasting method in the free Cash Flow course, or manage scenarios, actuals, and saved forecasts in the Cash Flow Planner.
The calculator and course are free. The planner is a paid monthly subscription.