Online Marketing

Get Your Products Seen. Give Customers a Reason to Choose You.

You’ve built your store. Now, how will the right customers find it?

This course introduces the marketing channels you can use to promote your ecommerce business, reach potential buyers, and reconnect with customers who already know your brand.

Explore where to focus your time and budget so you can approach online marketing with greater clarity.

Inside, you’ll explore how to:

• Use YouTube to showcase products and help shoppers understand what you offer.
• Build visibility and connect with potential customers through social media.
• Use blog content to answer questions and support product discovery.
• Expand your reach through affiliate partnerships.
• Reconnect with past customers to encourage repeat business.

Whether you’re promoting a new store or looking for more ways to reach buyers, this course helps you understand your options and choose a direction that fits your business.

Enroll today and take the next step toward getting your store in front of more potential customers.

Your Practice Project

Choose one product range and one customer question. Build a video package, three-post social pilot, article brief, affiliate pilot, and post-purchase message draft. Then choose one channel to test first using your customer needs, time, and budget. Cedar Home is a fictional desk store used in examples; its scenarios and figures are teaching material, not actual results or performance forecasts.

How To Use This Course

Complete each lesson’s practical exercise and completion check. Verify product facts, media rights, contact eligibility, and any paid or gifted relationships before publishing or sending. Use the official references alongside current platform settings. Keep examples and test records free of real customer details.

You can complete the planning work without launching a campaign, paying an affiliate, or contacting customers. If account access or information is missing, record the blocker and its owner. Useful content and clear measurement support better decisions; they do not guarantee rankings, reach, or sales.

Continue Your Learning

Choose the course that supports your next practical task. You do not need to complete every course before applying this one.

• SEO — Connect helpful content with a practical search plan.
• Paid Advertising — Explore paid search after checking your costs and measurement.