03. Paid Advertising

Categories: Paid
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About Course

In this course, we’ll show you how to structure and run your Google Ads so every dollar you spend works as hard as possible, and your Return on Ad Spend (ROAS) stays as high as it can.

Who It’s For: This course is for ecommerce store owners and marketers who are new to Google Ads, or who are spending on ads without seeing the return, and want a clear, proven structure to follow.

Takeaways: By the end, you’ll know how to set up and structure Shopping and Search campaigns, track conversions properly, and optimize your spend by device, keyword, and SKU so every ad dollar works harder.

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Course Content

1. Overview
In this module, we'll cover what's required for you to launch and run successful Google campaigns.

  • 1.1. Ad Structure
  • 1.2. Keyword Match Types
  • 1.3. Negative Keywords + Keyword Lists
  • 1.4. Google Search Console
  • 1.5. Google Ads Account
  • 1.6. Website Audiences
  • 1.7. Google Analytics
  • 1.8. Conversion Tracking
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  • 1.9. Mindset + Psychology

2. Shopping Campaigns
In this module, we'll cover how to set up your shopping campaigns for best results.

3. Search Campaigns
In this module, we'll cover how to set up your serach campaigns for best results.

4. Optimizations
In this module, we'll walk you through how to effectively optimize your ad campaigns.

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