Paid Advertising

Make Smarter Ad Decisions. Give Every Dollar A Clearer Purpose.

Getting clicks is only the beginning. To grow your ecommerce business, you need to understand which ads drive sales, what those sales contribute after costs, and what to improve next.

This course walks you through setting up, managing, and optimizing Google Ads so you can approach paid advertising with a clear strategy and measurable results.

Whether you’re launching your first campaign or spending without seeing the return you hoped for, you’ll learn how to identify opportunities and make more informed decisions.

Inside, You’ll Learn How To:

• Structure Google Shopping and Search campaigns.
• Choose keyword match types and use negative keywords to filter irrelevant traffic.
• Set up Google Analytics and conversion tracking to measure results.
• Create branded Search campaigns to reach shoppers searching for specific brands.
• Evaluate performance beyond clicks, including acquisition cost and return on ad spend.
• Review spending by device and individual product to identify underperforming areas.

Put Your Numbers Into Practice

Use WiseLivn’s free Ad Profit Calculator alongside the course to calculate your break-even ROAS, set a target cost per order, and estimate contribution after advertising.

Start with your store’s margins so you can judge campaign performance against targets that reflect your costs.

Build the skills to understand what’s working, spot wasted spend, and refine your campaigns with greater confidence.

Enroll Today And Start Taking Control Of Your Google Ads Strategy.

Your Practice Project

Choose one product range and keep your campaign map, cost assumptions, measurement checks, and change log in one document. Cedar Home is a fictional desk store used for teaching; its figures and example messages are not performance forecasts or recommended spending amounts.

How To Use These Lessons

Read the explanation, complete the exercise, and use the completion check before moving on. Start with lessons 1.1, 1.7, and 1.8 to understand the campaign structure and verify analytics and purchase tracking. Ask your website manager for technical help when needed. Without account access, record the blocker and complete the planning work.

Practice in notes or inactive drafts until your business owner has approved the campaign, measurement, and budget. Google’s interfaces and available controls change, so use the official references alongside your account’s current screens. Clear planning and verified measurement improve decision-making; they do not guarantee sales or profit.

Continue Your Learning

Choose the course that supports your next practical task. You do not need to complete every course before applying this one.

• SEO — Improve the pages visitors reach from search.
• Sales Funnels — Build a consistent follow-up process for eligible enquiries.