03. Paid Advertising

Categories: Marketing
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About Course

Make Smarter Ad Decisions. Give Every Dollar a Clearer Purpose.

Getting clicks is only the beginning. To grow your ecommerce business, you need to understand which ads drive sales, where your budget is going, and what to improve next.

This course walks you through setting up, managing, and optimizing Google Ads so you can approach paid advertising with a clear strategy and measurable results.

Whether you’re launching your first campaign or spending without seeing the return you hoped for, you’ll learn how to identify opportunities and make more informed decisions.

Inside, you’ll learn how to:

  • Structure Google Shopping and Search campaigns.

  • Choose keyword match types and use negative keywords to filter irrelevant traffic.

  • Set up Google Analytics and conversion tracking to measure results.

  • Create branded Search campaigns to reach shoppers searching for specific brands.

  • Evaluate performance metrics beyond clicks.

  • Optimize spending by device and individual product to address underperforming areas.

Build the skills to understand what’s working, spot wasted spend, and refine your campaigns with greater confidence.

Enroll today and start taking control of your Google Ads strategy.

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Course Content

1. Overview
In this module, we'll cover what's required for you to launch and run successful Google campaigns.

  • 1.1 — Ad Structure
  • 1.2 — Keyword Match Types
  • 1.3 — Negative Keywords + Keyword Lists
  • 1.4 — Google Search Console
  • 1.5 — Google Ads Account
  • 1.6 — Website Audiences
  • 1.7 — Google Analytics
  • 1.8 — Conversion Tracking
    00:00
  • 1.9 — Mindset + Psychology

2. Shopping Campaigns
In this module, we'll cover how to set up your shopping campaigns for best results.

3. Search Campaigns
In this module, we'll cover how to set up your serach campaigns for best results.

4. Optimizations
In this module, we'll walk you through how to effectively optimize your ad campaigns.

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