7 Best Keyword Research Tools For SEO (2023)
Are you looking for the best keyword research tools to help you optimize your website’s SEO strategy?
Do you feel lost between all of the different available tools and websites that offer keyword research features?
Don’t worry, we have got your back.
In this blog post, we are going to go over some of the best keyword research tools out there so you can find one that works perfectly for your particular business needs.
Keep reading to discover our top picks and get on track to having a more successful SEO-enabled website!
Jasper
Is an AI essay writer that enables users to create engaging content quickly and easily. With Jasper, you can generate pieces like blog posts and stories in no time.
Surfer
The tool uses machine learning and natural language processing algorithms to analyze the top-ranking pages for a given keyword and provide recommendations.
Ahrefs
Is a tool that provides a suite of features to help businesses and individuals improve their website’s search engine rankings and online visibility.
What Is A Keyword Research Tool?
All you need to do is enter some keyword suggestions and presto – search volume, related keywords, and many other insights appear before your eyes.
A keyword research tool simplifies the process of researching the best keyword options for any online content.
Whether you are looking for keywords for an article, blog post, landing pages, or just want to look at trends in searches, keyword research tools provide invaluable insight that allows you to make well-informed decisions.
So don’t waste time trying to guess what keywords will get the most views – let the keyword research tool work its magic!
Let’s get to the list!
What Are The Best Keyword Research Tools For SEO?
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1. Jasper
Best Keyword Research Tool – Trusted By 100k Teams ($42-$500/month)
JASPER AI
Is ideal for anyone looking to create content quickly and with minimal effort. Whether you’re a blogger, social media marketer, content writer, or just looking to save time on writing tasks, Jasper AI can help you create engaging and original content with ease.
Jasper AI is a writing assistant powered by proprietary AI models.
It is designed to help individuals and businesses write creative and engaging content such as social media posts, tweets, blog posts, short stories, and more.
Jasper AI can generate ideas for content based on the user’s preferences and goals, suggest improvements for existing content, and provide feedback on tone, grammar, style and other important aspects of writing.
The goal of Jasper AI is to help users save time and increase productivity while also improving the quality of their written work.
Key Features:
- Features a Chrome Extension that allows you to integrate it with your Chrome browser and use Jasper without leaving the page that you are on.
- Starter mode features different templates that allows you to create SEO-friendly content quickly and efficiently.
- Boss mode offers 50+ templates, Google Docs style editor, Jasper Chat, Compose & command features, Live chat support.
- Features an AI Art Generator that allows you to generate visuals for your blogs posts, articles, marketing material, web copy, social media, or digital content.
- Allows you to create content in more than 20 different languages
- Integrates seamlessly with Surfer SEO to make content search engines friendly.
Pricing:
This keyword research tool offers multiple pricing options to suit different needs.
The basic plan is free and includes access to AI-powered writing tools such as content generation, story-telling, and dialogue editing.
The Boss plan starts at $59.99/month and unlocks additional features such as custom training datasets, live support, and a collaborative workspace.
The enterprise plan starts at $499/month and offers access to even more features including advanced analytics, team collaboration, and the ability to integrate with other APIs.
Boss Mode:
This package is great for individuals such as students, researchers & bloggers.
50k Words – Starts at $59/month and allows you to write up to 50,000 words. This plan is suitable for beginner writers wanting to use AI to help them write essays, blogs, articles, or social media ads but doesn’t want to break the bank.
100k Words – Starts at $99/month and allows you to write up to 50,000 words. Suitable for more immediate writers looking to write several articles in a month.
279k Words – Starts at $279/month and allows you to write up to 300,000 words. Suitable for writing enthusiasts looking to write ebooks or research papers.
700k Words – Starts at $600/month and allows you to write up to 700,000 words. Suitable for pro writers needing to write long form content.
Features:
Boss Mode Plan:
- 50+ AI templates
- Green Check
- Google Docs style editor
- Interact with AI in a natural dialog with an easy-to-use interface to quickly generate content.
- Green Check
- Jasper Chat
- Green Check
- Compose & command features
- Green Check
- Live chat support
Business Plan:
- Collaborate with more than 5 users
- Green Check
- Tailored AI Brand Voice
- Green Check
- API access (Coming soon)
- Green Check
- Personalized onboarding & training
- Get a dedicated account manager who will personalize your onboarding, train your team, and be your point of contact at Jasper for support.
- Green Check
- Dedicated account manager
This AI software also offers annual subscription plans that allow you to save up to 17%.
What Are The Pros & Cons Of Jasper AI:
Pros:
- Is an easy-to-use tool with a simple interface.
- It can help save time by streamlining the entire writing process from research to editing.
- Its AI technology can generate high-quality content quickly and accurately.
- You can customize your content according to your target audience with its natural language processing technology.
- With powerful algorithms in place, you get tailored results that are in line with your needs.
- It is compatible with Google Docs and Surfer SEO.
Cons:
- The AI-generated content may not be as creative and original as content written by humans.
- It is limited to producing content in specific genres and topics, so it won’t always fit your needs.
- It may require some manual editing and guidance to ensure the accuracy of the output.
- Can be expensive for individuals or small businesses with limited budgets.
Product Updates:
- It now supports several languages, giving you access to a wider range of potential consumers.
- Improved analytics for tracking your performance.
- New features such as customizable templates, personalization settings, and an image search tool make it easier to create engaging content.
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2. Surfer
Best Keyword Difficulty Research Tool
Surfer
It is ideal for digital marketers, SEO professionals, and website owners who want to improve their website’s ranking on search engine results pages (SERPs).
Surfer is an online tool that helps users optimize their website’s content for search engines.
It uses data analysis and machine learning to provide insights into the top-ranking pages for a given keyword or topic, allowing users to optimize their own content accordingly.
The tool provides suggestions for improving on-page optimization factors such as keyword usage, page structure, internal linking, and more.
Surfer also offers a range of features such as a content editor, SERP analyzer, keyword research tools, and site audit which are helpful in creating high-quality content that ranks well on search engines.
Overall, Surfer is a powerful tool for digital marketers, SEO professionals, and website owners who want to improve the visibility and ranking of their website on search engine results pages.
Key Features:
- Features a Content Planner that allows you to map out a keyword planning strategy for your website.
- The powerful Content Editor provides real-time recommendations for optimizing your content based on top-ranking pages.
- SERP analyzer analyzes the search engine results page (SERP) for a given keyword and provides insights into the top-ranking pages.
- Keyword research tools: Provides keyword suggestions and data on search volume, competition, and more.
- Site audit: Analyzes your website’s technical SEO factors such as site speed, mobile-friendliness, and more.
- Competitive analysis: Compares your website to competitors’ websites and provides insights into areas where you can improve.
- Page-level analysis: Analyzes individual pages on your website and provides recommendations for improving their ranking potential.
- Backlink analysis: Analyzes backlinks to your website and provides insights into their quality and relevance.
Pricing:
Sufer offers 2 plans for Individuals, 1 plan for Businesses, and 1 plan for Enterprises.
- Basic: $49/month
- Pro: $99/month
- Business: $199/month
This AI software also offers annual subscription plans that allow you to save up to 17%.
What Are The Pros & Cons Of Surfer:
Pros:
- Uses data analysis and machine learning to provide insights into top-ranking pages, giving users data-driven recommendations for optimizing their own content.
- Offers a wide range of features that cover everything from keyword research to site audit, making it a comprehensive tool for optimizing your website’s content for search engines.
- Has an intuitive user interface that makes it easy to use even for beginners.
- Saves time by providing quick and actionable recommendations for optimizing your content instead of having to manually analyze competitors’ websites and search engine results pages.
Cons:
- Surfer is a premium tool, and its pricing plans may be expensive for some users.
- Requires some learning and practice to fully utilize all of its features.
- Only supports English-language content, which may limit its usefulness for non-English speaking users.
Product Updates:
- Content Editor has been updated with new features such as the ability to analyze content in real-time and provide recommendations for improving readability, tone, and style.
- The site Audit tool has been improved with new features such as the ability to crawl JavaScript-based websites, identify broken links and images, and provide recommendations for improving page speed.
- Recently launched a new feature called SERP Analyzer.
- The Keyword Research tool has been updated with new features such as advanced filtering options and the ability to analyze search volumes by device type (desktop vs mobile).
- Has made several user experience improvements across its platform, including faster load times, improved navigation, and enhanced reporting capabilities.
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3. Ahrefs
Best Keyword Planner Tool ($99-$999/month)
Ahrefs
It is ideal for digital marketers, content marketers, bloggers, and website owners who want to improve their website’s ranking on search engine results pages (SERPs).
Ahrefs is an all-in-one SEO (Search Engine Optimization) tool suite that provides users with a comprehensive set of tools for conducting keyword research, analyzing backlinks, and tracking website rankings.
It was founded in 2010 and has since become one of the most popular SEO tools on the market.
Ahrefs offers a variety of features to help users improve their website’s visibility in search engines.
Overall, Ahrefs is an essential tool for anyone looking to optimize their website for search engines and gain insights into their competitors’ online strategies.
Key Features:
- Keyword Explorer: This tool enables users to conduct keyword research and find new topics to write about based on search volume, competition level, and other factors.
- Site Explorer: This feature allows users to analyze their website’s backlink profile, track their website’s ranking, and identify opportunities for link building.
- Content Explorer: This tool helps users identify popular content in their niche or industry by entering a topic or keyword and seeing the most shared content related to that topic or keyword.
- Site Audit: This tool crawls your entire website and checks for issues that can negatively impact SEO such as broken links, missing meta descriptions, duplicate content etc.
- Rank Tracker: This feature allows users to track their website’s performance in search results over time for specific keywords.
- Alerts: Users can set up alerts to receive notifications when their site gains or loses backlinks or when there are changes in competitor rankings.
- Competitor Analysis: Ahrefs provides insights into the online strategies of competitors including their backlink profile, top-performing pages, and paid traffic data among others.
Pricing:
Ahrefs offers 4 plans for individuals, businesses, and enterprises.
- Lite: $99/month
- Standard: $199/month
- Advanced: $399/month
- Enterprise: $999/month
This keyword planner tool offers annual subscription plans that allow you to get 2 months free.
What Are The Pros & Cons Of Ahrefs:
Pros:
- Ahrefs offers excellent customer support through email and live chat, ensuring that users get help when they need it.
- Ahrefs regularly updates its features and algorithms to keep up with changes in SEO best practices and search engine algorithms.
- Ahrefs has a user-friendly interface that is easy to navigate even for beginners in SEO.
Cons:
- While Ahrefs has a user-friendly interface, it can still take some time to learn how to use all of its features effectively.
- Ahrefs can be expensive for small businesses or individuals who are just starting out in SEO.
- The Site Audit feature only crawls up to 10,000 pages per project, which may not be enough for larger websites.
- Unlike some other SEO tools, Ahrefs does not offer social media analytics to track engagement and performance on social media platforms.
- Unlike some other SEO tools that offer free plans with limited features, Ahrefs does not have a free plan option.
Product Updates:
- Ahrefs recently updated its keyword difficulty score algorithm to provide more accurate estimates of how difficult it is to rank for a particular keyword.
- Made improvements to its site audit feature, including the ability to crawl JavaScript websites and detect issues related to mobile usability.
- Launched an updated version of its popular Content Explorer tool, which now includes new filters and sorting options for more targeted content research.
- Added a new feature that helps users identify internal linking opportunities within their website’s content.
- Tracks over 20 different SERP features, allowing users to see which features are present in search results for specific keywords.
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4. Google Keyword Planner
Best Free Keyword Research Tool
Google Keyword Planner
It is ideal for digital marketers, content marketers, bloggers, and website owners who want to improve their website’s ranking on search engine results pages (SERPs).
Google Keyword Planner is a free tool provided by Google that helps advertisers and website owners find relevant keywords for their online campaigns.
It allows users to research and analyze the popularity and competitiveness of specific keywords, as well as estimate the potential traffic and cost-per-click (CPC) for those keywords.
To use Google Keyword Planner, users can start by entering a keyword or phrase related to their product, service, or content.
The tool will then generate a list of related keywords along with data on search volume, competition level, and suggested bid amount.
This information helps users identify which keywords are most relevant to their target audience and which ones may be too competitive or expensive to pursue.
It can also help you plan out your content strategy by identifying popular topics and areas of interest within their niche.
Google Keyword Planner is an essential tool for any business or individual looking to optimize their website’s content for search engines like Google.
By using it to research and analyze targeted keywords, you can improve their chances of ranking higher in search results and driving more organic traffic to your website.
Key Features:
- Search Volume Data: Google Keyword Planner provides historical search volume data for specific keywords, allowing users to see how often those terms have been searched in the past month or over the course of a year.
- Keyword Ideas: The tool generates a list of related keywords and phrases based on the initial keyword or phrase entered by the user.
- Competition Level: Google Keyword Planner shows the level of competition for each keyword, indicating how difficult it may be to rank for that term in organic search results.
- Cost-Per-Click (CPC) Estimates: The tool also provides estimated CPCs for each keyword, giving users an idea of how much they may need to spend on paid advertising if they choose to target that keyword.
- Location Targeting: Users can specify geographic locations to see localized search volume data and competition levels for specific regions or countries.
- Filtering Options: Google Keyword Planner allows users to filter their results based on various criteria such as search volume, competition level, and relevance.
Pricing:
FREE – Comes free with Google Ads
What Are The Pros & Cons Of Google Keyword Planner:
Pros:
- Free to Use: Keyword Planner is a free tool, which makes it accessible to businesses of all sizes. There are no subscription fees or hidden costs.
- Campaign Planning: If you are running a Google Ads campaign, Keyword Planner can help you plan your ad groups and target specific keywords. You can see the estimated cost-per-click, estimated clicks, and estimated ad position for each keyword.
Cons:
- While Ahrefs has a user-friendly interface, it can still take some time to learn how to use all of its features effectively.
- Ahrefs can be expensive for small businesses or individuals who are just starting out in SEO.
- The Site Audit feature only crawls up to 10,000 pages per project, which may not be enough for larger websites.
- Unlike some other SEO tools, Ahrefs does not offer social media analytics to track engagement and performance on social media platforms.
- Unlike some other SEO tools that offer free plans with limited features, Ahrefs does not have a free plan option.
Product Updates:
- Google Keyword Planner is primarily designed for users who are running Google Ads campaigns. As a result, some of the data provided, such as estimated search volume and competition, may not accurately reflect organic search results.
- The search volume and competition data provided by Google Keyword Planner are estimates, and may not always be accurate. The data can also be affected by various factors such as ad blocking, personalized search, and geographic location.
- While Google Keyword Planner can provide many keyword suggestions, it may not include all possible long-tail keywords, which are specific and less competitive phrases. This means that you may need to use other tools to find additional keyword suggestions.
- Google Keyword Planner does not provide search volume data for keywords that have a low search volume, making it difficult to gauge the potential traffic for those keywords.
- To use Google Keyword Planner, you need to have a Google Ads account, which may not be ideal for businesses that do not plan to run Google Ads campaigns.
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5. SEMrush
Best Keyword Planner Tool (Free)
SEMrush
It is ideal for digital marketers, content marketers, bloggers, and website owners who want to improve their website’s ranking on search engine results pages (SERPs).
Is an online marketing platform that provides tools and data to help businesses and marketers improve their search engine optimization (SEO), pay-per-click (PPC) advertising, content marketing, and social media marketing.
It is a widely used platform that offers a suite of powerful tools for online visibility management and digital marketing research.
Key Features:
- Keyword Research: Provides keyword research tools that help businesses identify the most relevant and profitable keywords for their content, SEO, and PPC campaigns.
- Competitor Analysis: Enables businesses to analyze their competitors’ online marketing strategies and identify areas for improvement.
- Site Auditing: Can audit a website’s technical SEO and identify areas that need improvement, such as broken links or slow page load times.
- Backlink Analysis: Offers tools to monitor backlinks and identify potentially harmful links that could harm a website’s SEO.
- Social Media Management: Offers social media tools to help businesses manage their social media profiles, track engagement metrics, and schedule posts.
Pricing:
SEMrush offers 3 different plans for individuals, agencies, and enterprises:
- Pro – $119.95/month
- Guru – $229.95/month
- Business – $449.95/month
Pay annually and save up to 17%!
What Are The Pros & Cons Of SEMrush:
Pros:
- User-Friendly Interface: Has an easy-to-use interface that makes it simple to navigate and access data. This makes it accessible to businesses of all sizes, including those with limited digital marketing expertise.
- Reporting: Offers customizable reporting features that allow businesses to track their online marketing performance and share data with stakeholders. This can help businesses make informed decisions and demonstrate the value of their marketing efforts.
Cons:
- Steep Learning Curve: SEMrush offers a wide range of features and data, which can be overwhelming for beginners. It may take some time to learn how to use the platform effectively and get the most out of its features.
- Limited Data Accuracy: While SEMrush offers a lot of data on keywords, backlinks, and other metrics, the accuracy of the data can be variable. This is because the data is gathered through third-party sources and may not always reflect the most up-to-date information.
- Cost: SEMrush can be quite expensive, especially for smaller businesses or individuals. The pricing plans may be prohibitive for those on a tight budget.
- Limited Customer Support: SEMrush provides limited customer support, with most support channels available only to customers on the higher-tier pricing plans.
- Limited Local Data: SEMrush offers global data but its local data may be limited in some countries, which may not provide accurate data for users in those countries.
Product Updates:
- Keyword Research 3.0: In 2021, SEMrush introduced a new version of its keyword research tool that includes more advanced filters, additional keyword data, and improved search result analysis.
- Local Market Analytics: SEMrush released a new feature that allows businesses to research local markets by providing data on local competitors, keywords, and search trends.
- SEMrush Marketplace: SEMrush launched a marketplace for freelancers and agencies, where users can find and hire SEMrush-certified experts for digital marketing tasks.
- Brand Monitoring 2.0: SEMrush introduced an updated version of its brand monitoring tool that includes more advanced sentiment analysis, mentions on social media platforms, and a new interface.
- Traffic Analytics 2.0: SEMrush updated its traffic analytics tool with more granular data and new features like custom segments, conversion tracking, and audience insights.
- Google Data Studio Integration: SEMrush now allows users to connect their SEMrush account to Google Data Studio, making it easier to create custom dashboards and reports.
- Content Marketplace: SEMrush launched a content marketplace where businesses can purchase high-quality content from freelance writers and agencies.
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6. Ubersuggest
Best Keyword Planner Tool (Free)
UberSuggest is a search engine optimization (SEO) tool that provides keyword research and analysis, site audit, backlink analysis, and content ideas for website owners, marketers, and SEO professionals.
The tool was created by Neil Patel, a well-known digital marketer, and entrepreneur.
UberSuggest can be a helpful tool for businesses and individuals looking to improve their SEO strategy and increase their online visibility.
It offers both free and paid versions, with the paid version providing more in-depth analysis and features.
Key Features:
- Keyword research: Ubersuggest allows you to find relevant keywords for your website and provides information such as search volume, CPC (cost per click), and SEO difficulty.
- Site audit: Ubersuggest can crawl your website and identify any technical issues that might be hurting your website’s SEO, such as broken links, duplicate content, and slow page speed.
- Backlink analysis: Ubersuggest provides insights into your website’s backlink profile, including the number of backlinks, referring domains, and the quality of those links.
- Competitor analysis: With Ubersuggest, you can analyze your competitors’ websites and see what keywords they’re ranking for, what their backlink profile looks like, and what content they’re publishing.
- Content ideas: The tool generates content ideas based on search queries and offers suggestions for headlines, allowing users to create content that is optimized for their target audience and search engines.
- Rank tracking: Ubersuggest allows you to track your website’s ranking for specific keywords over time, and compare your rankings to your competitors.
- Site traffic analysis: Ubersuggest provides information about how much traffic your website is getting, where that traffic is coming from, and what pages are most popular.
Pricing:
Ubersuggest offers 3 different plans for individuals, businesses, and enterprises:
- Individual – $29/month
- Business – $49/month
- Enterprise – $99/month
Pay annually and save up to 90%! They also offer a 30-Day Money Back Guarantee.
What Are The Pros & Cons Of Ubersuggest:
Pros:
- User-friendly Interface: UberSuggest has a user-friendly interface that is easy to navigate, making it accessible to both beginner and experienced SEO professionals.
- Affordable Pricing: While the tool offers a free version with limited features, the paid version is relatively affordable compared to other SEO tools on the market, making it accessible to small businesses and individuals.
Cons:
- Heavy Reliance on Google Data: The tool relies heavily on Google data, which may be a disadvantage for users looking to analyze data from other search engines.
- Limited Customization: Some users have reported that the tool has limited customization options, which may not allow users to tailor the insights to their specific needs.
Product Updates:
- Content Editor: UberSuggest now offers a content editor feature that allows users to write and optimize content directly within the tool. The content editor provides real-time feedback and suggestions for improvements to help users create high-quality content that ranks well in search results.
- Mobile Keyword Tracking: The tool now offers mobile keyword tracking, which allows users to track their mobile search rankings separately from desktop rankings. This can help users optimize their websites for both mobile and desktop devices.
- YouTube Keyword Research: The tool now offers YouTube keyword research, allowing users to discover new keywords for their video content and optimize their videos for search results.
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7. Advanced Web Ranking
Best Keyword Planner Tool (Free)
Advanced Web Ranking (AWR) is a search engine optimization (SEO) tool that provides keyword research and analysis, site audit, backlink analysis, and ranking tracking for website owners, marketers, and SEO professionals.
It is a cloud-based tool that is accessible through a web browser, and it can be used to track the performance of a website’s search engine rankings over time, as well as monitor competitor rankings.
With Advanced Web Ranking, users can enter a list of keywords and track the ranking of their website and their competitors’ websites for those keywords over time.
The tool also provides in-depth analysis of website backlinks, social media signals, and website traffic data. It can be used to identify areas of a website that need improvement and to develop an effective SEO strategy.
AWR offers both a desktop version and a cloud-based version.
The cloud-based version is accessible from anywhere with an internet connection, and it allows for collaboration among team members. The desktop version offers additional features and functionality, but it is limited to a single user.
Key Features:
- Keyword Research: AWR allows users to conduct keyword research and analysis, providing insight into search volume, competition, and other relevant metrics.
- Ranking Tracking: The tool enables users to track their website’s search engine rankings for specific keywords over time, as well as monitor competitor rankings.
- Site Audit: AWR conducts a comprehensive site audit to identify areas of a website that need improvement, such as broken links, missing tags, and duplicate content.
- Backlink Analysis: The tool provides in-depth analysis of website backlinks, including information on the quality and quantity of links, anchor text, and linking domains.
- Social Media Metrics: AWR tracks social media metrics such as social shares and likes, which can help users understand the social impact of their website.
- Customizable Reports: The tool allows users to create custom reports to share with team members or clients, including data on rankings, backlinks, and site audit issues.
- Competitor Analysis: AWR provides competitive analysis tools that allow users to compare their website’s performance with that of their competitors, including rankings, backlinks, and social media metrics.
- Local SEO: The tool offers features to help businesses improve their local SEO, including the ability to track local rankings and generate location-specific keyword ideas.
- Integration with Google Analytics: AWR integrates with Google Analytics to provide additional insights into website traffic and user behavior.
Pricing:
AWR offers 3 different plans for individuals, businesses, and enterprises:
- Pro – $99/month
- Agency – $199/month
- Enterprise – $499/month
Pay annually and save up to 10%! All their plans come with a 30-Day Money Back guarantee!
What Are The Pros & Cons Of AWR:
Pros:
- Integration with Google Analytics: AWR integrates with Google Analytics to provide additional insights into website traffic and user behavior.
Cons:
- No Social Media Management: While Advanced Web Ranking tracks social media metrics, it does not offer features for social media management, which may be a disadvantage for users who need to manage their social media presence.
- No Integration with Other Marketing Tools: Advanced Web Ranking does not integrate with other marketing tools such as email marketing platforms or CRM software, which may make it less convenient for users who rely on multiple tools for their marketing efforts.
Product Updates:
- Advanced Web Ranking has launched a new mobile app that allows users to access their ranking data and other reports on the go.
- The tool has undergone a series of interface improvements to make it more user-friendly and easy to navigate.
- The tool now offers additional reporting features, such as the ability to schedule and share reports, as well as the option to create custom report templates.
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Best Keyword Research Tools For SEO – Summary
If you are serious about SEO, then you need to be using keyword research tools. No ifs, ands, or buts about it.
The good news is that there are plenty of great options out there, many of them free.
In this blog post, we shared some of our favorite keyword research tools to help you get started on the right foot. So what are you waiting for? Get out there and start ranking!
